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Gab Lab and the acclaimed Tone Up course is created for copywriters, designers, marketing strategists and anyone looking to build their brand.

Got a question about the course? Want to run a brand workshop for your company? Need a brand consultant? Let us know what you're looking for and we'll get back to you.

Gab Lab is a space where brand builders and creatives can learn how to wield language with intention, creativity, and strategic bite. It’s a home for the tools, tactics, and thinking behind brilliant brand communication. 

The tools, tactics and thinking behind brilliant brand communication

Gab Lab is a space where brand builders and creatives can learn how to wield language with intention, creativity, and strategic bite.

© Sarah Fretwell 2026

© Sarah Fretwell 2026