From pioneering the seatbelt, to self-driving cars, my clients have hacked health, got tails wagging, helped a billion people get connected and got the world running.

..I just make sure it all makes sense to the people that need to hear it.

I’m passionate about crafting stories, systems, and solutions that have a positive impact on people and the work they do. I’m a multidisciplinary communications strategist, product marketer, and content designer with 15 years of experience across agencies, startups, and technology-led brands. I’m the founder of The Gab Lab, the brand and communications programme helping individuals and teams create distinct brand strategies and identities.

My career began in agencies, including Cubaka and RAPP, where I developed a foundation in digital marketing, copywriting and communications for major brands. That grounding in performance and precision has shaped how I approach strategy ever since.

From there, I moved into more brand and comms-led roles, working across technology, startups, and agencies, helping teams shape positioning, messaging, and product storytelling. Over time, my work evolved to sit at the intersection of brand strategy, content strategy and design and product marketing.

After several years agency-side, I moved into freelance work, partnering with teams across different stages of growth to build brand systems, campaigns, and communication frameworks. Today, alongside running The Gab Lab I run my independent strategy and design studio where I specialise in turning messy, multi-layered ideas into structured messaging and brand stories that actually land internally and externally.

When I’m out of office, you’ll find me planning my next travel adventure (read more on my Japan trip here), trying to keep up with my toddler and his incessant busyness, exploring new creative projects, learning Japanese on Duolingo (insanely hard), or trying my hand at interior design (we moved house in 2024 and it is a never ending project).

For projects, collaborations, or just to have a chat: email me or book a call.