From pioneering the seatbelt to self-driving cars, my clients have hacked health, won Academy Awards, been a friendly face in an unknown space, helped a billion people get connected, and made a nation proud with a damn good cuppa.

And me? I make sure it all makes sense to the people it’s meant to reach.

For over a decade, I’ve been shaping brand strategies, writing for the internet, and designing user journeys. I work with teams, early-stage startups and mid-sized companies to articulate what makes them different, activate their values, and create brand experiences that actually connect.

With deep experience across both product and brand, I bring a rare end-to-end perspective – from positioning through to content and experience. It’s less about isolated deliverables, and more about building something coherent that people can understand, use, and believe in.