Brand building courses

Level up your brand strategy skills, design and communication.

Brand is more than just a logo or a slogan. It is the ever evolving nature of a business given form. From the way you use tone of voice, the words you choose to evoke a feeling, colours, imagery and beyond this to how the business is perceived and received with the target audience.

The ultimate brand fundamentals course

Part strategy, part craft, Tone Up is a 7-week brand fundamentals course that helps you build a stronger brand from the ground up. Covering strategy, visual identity, and brand voice, you'll learn how to create a cohesive brand experience that stands out, connects with the right audience, and supports long-term growth.

BEHIND THE LAB

  • "This course gave me practical tools to develop and articulate consistent messaging for my clients. The exercises are immediately applicable and in fact I was able to use some of the tips immediately."

    Claire Cunningham

    @wordcraftclair

  • "I absolutely loved this tone of voice course. The lessons all built on one another in a clever way and the information shared was really practical and digestible."

    Orlaith

    @odand_co

  • "Sarah’s course on brand voice is a game-changer. She shows you how to calibrate your voice and shares powerful insights you can apply to your brand or your clients’. Worth every second."

    Alex R

    @moonstudiodesigns

  • "You know, I have done other copywriting and brand courses before. Very good ones, with excellent tutors. But I have to tell you, your's is by far the best! I just think it is another level. The clarity, the precision...I am completely hooked and I don't want to miss anything!"

    Betina Cunado

    @betinacunadoconsulting

  • "Tone Up is an incredible course. As a brand strategist, I’ve always found it challenging to not only define voice but to communicate it in a way that clients can actually use. Sarah’s approach completely opened that door for me. Following along with her depth of teaching and clear examples gave me a new way to explain brand voice that makes it stick. I feel better equipped and more confident, and it’s already making my job easier!"

    Kevin Mullins

    @heybrandguy

  • "Sarah's course was amazing, it really helped me improve my consultancy methodologies. I have been helping clients create new or empower existing brands that meet their vision. By digging deeper into tone of voice, I managed to create a stronger deliverable which really embodies a brand philosophy and DNA. I would recommend this course for everyone who wants to take their brand voice to the next level."

    Mateo Velasquez

    @mateovelasquez.co

Brand Hub

The hub for everything brand related with secret weapons for any branding project. 

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The Blog

Explore what has grabbed our attention in our latest blogs. Packed with insightful tips, tried and tested methods and inspiration.

Brand Staples

Templates and products for real-life. Use these when you need to take your projects to the next level.

in good company

The tools, tactics and thinking behind brilliant brand communication

Gab Lab is a space where brand builders and creatives can learn how to wield language with intention, creativity, and strategic bite. Tone Up is the ultimate brand strategy course where strategy meets creative.

© Sarah Fretwell 2026

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