Tone Up is your go-to course for building a strong verbal brand identity, helping you move from cookie-cutter messaging to a strategically sharp voice that tells stories, sells products, and sets your brand apart.

90-Minute Brand Strategy Intensive

Sometimes, you just need someone to cut through the noise and tell you what’s working, what’s not, and what to do next. That’s exactly what this 90-minute Brand Strategy Intensive is for.

This is a personalised audit of your brand and messaging — I’ll look at your current positioning, your audience, and your brand voice, and give you clear, strategic recommendations you can put into place straight away. Perfect if you want expert eyes on your brand before you go live, launch, or pivot.

Who it’s for

-> Founders who feel their brand is “off” but can’t put their finger on why

-> Creatives who want sharper, more consistent messaging

-> Businesses preparing for a launch, rebrand, or new audience

What you get

Investment: £220

90-minute Zoom session and strategic recommendations

Recording of our session so you can revisit at any time.

Audit of your positioning, tone of voice, and customer touchpoints

Sort out my strategy

Any questions?

Gab Lab is a space where brand builders and creatives can learn how to wield language with intention, creativity, and strategic bite. It’s a home for the tools, tactics, and thinking behind brilliant brand communication.